By: cmvlive
Source: http://cmvlive.com
Category: Trademark Infringement
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| Trademark Infringement |
Samsung’s ad reads, “It doesn’t take a genius”, followed by a specs comparison of the smartphones. The S3’s spec sheet fills up most of the ad, while including only a few features of the iPhone 5. In other words, the Samsung Galaxy S3 is made to look extremely superior compared to the new iPhone.
Another ad was launched in The New York Times. The ad’s tagline reads, “On Sept 12th the next big thing was revealed.” Below it is a photo of the Galaxy S3. Underneath the image reads, “The Next Big Thing is Already Here.”
We can’t help but notice that Samsung is venting out its recent defeat against Apple. It’s understandable that the Korean tech giant’s rage, after being ordered by the jury to pay the Cupertino firm more than $1 billion in damages for trademark infringement. All of Samsung’s claims against Apple were dismissed. Although we understand where they’re coming from, we don’t think this will win the hearts of the consumer. It might even affect handset sales.
Apple sold out its existing pre-order stock of the iPhone 5 in the first day it was available for pre-order. Many believe that the new iPhone will be the hottest-selling device in to date. Although Apple’s new flagship is turning out to be a huge success, Samsung isn’t doing too bad with the Galaxy S3. It is also a highly successful device, shipping 20 million units after going on sale for just 100 days. We wish the Korean firm would just focus on making its devices more innovative, rather than slamming its rival.
Source: http://cmvlive.com/technology/gadgets/samsung-galaxy-s3-ad-slams-iphone-5
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